When my platform grows in both content and audience, I’ll consider creating a course, product, or book where I can further help inspire, educate, and grow my audience. That’s why most people start a business, to help others and provide more value to them. The same is true for many other businesses and people who want to make a difference. They create a product or service that they believe in and want to get that into as many people’s hands as possible.
When a product or course is ready, businesses think people will naturally flock to it, the reality is that it takes a massive amount of work to generate interest and make sales of your product or service. Without a way to launch a product you might be faced with poor sales, or worse, a financial disaster. How can we make sure that when we launch our products that we make sales, and that our business prospers? Enter Jeff Walker’s book Launch: An Internet Millionaire’s Secret Formula to Sell Anything Online. This post is a review of the book.